Stop heat engines from 2035: responses from the market and Elettra 1938

Last March, the European Parliament ratified the decree banning the sale of heat engines from 2035.

The decision didn't surprise our customers who have long been preparing for one of the most radical transitions in the history of the automotive industry. For the past decade, many investments have been made in order to flank traditional powertrains with new hybrid or electric drives or to develop novel battery-powered models followingTesla's footsteps.

The 2035 stop is also seen as a confirmation of the rules of the game for all players, not least bearing in mind that consumers may not spontaneously join to the electric car.

Of course, there will be no shortage of further challenges, primarily fierce competition from new players or the import of cars entirely developed and manufactured in China.

This changing landscape is full of opportunities for Elettra 1938: in addition to the fact that horns remain employed regardless of the type of motorization, cars with hybrid or electric propulsion additionally mount an AVAS. Opportunity that Elettra 1938 has been able to seize from the beginning and will generate significant growth in the coming years.

Icing on the cake, in addition to a mere regulatory requirement, AVAS will be increasingly asked to personify the automotive brand through external sound by adding sound power and computing capabilities: this is an exciting chapter for our R&D department.

The Elettra group has always considered essential to maintain a direct line with local schools and students. First of all, in order to remain a landmark for young people who, having completed their studies, enter the labour market; secondly, for the role that companies play in guiding choices, giving the opportunity to learn about the labour market and professions to make more conscious choices in the future. Below, the experience of some of the students who carried out their internship experience at the Montecchio headquarters with interest and curiosity!

Giovanni Scalchi – Maintenance Dept.

Ceccato High School student

"When my professor offered me the internship at Elettra 1938 S.p.A, I gladly accepted because I knew the company well as several acquaintances and relatives have worked at the company for several years and have always been proud of it.

During the internship period I mainly helped to implement a part of production line and machinery maintenance and I assisted in PLC programming. Initially, I expected a smaller factory instead I discovered a globally important, well-structured and well-organized company.

From this internship I carry with me the memory of a positive experience, I got to know firsthand the world of work which is different from the school environment.

I applied some school knowledge, but I also learned new information and especially good advice from my mentors."

Niccolò Marchetto – Marketing Dept.

ITS Digital Academy Mario Volpato student

"I hadn't imagined doing my internship in a company like Elettra; after the interview, I realized what an opportunity it represented for me. I was going to apply my skills in the world of salt batteries and acoustic and electronic devices, which were completely foreign to me, with a newly established marketing department, in the context of a multinational company, in the industry for over 80 years. This meant that I would have a lot to learn and a lot more responsibility.

During the internship I supported my colleague Maria Elena, Marketing Manager. We worked closely with the business managers, proposing strategies and doing various graphic work due to identified business needs. We also began the re-branding of the company, interviewing various communications agencies and supported brand operations, creating new brochures and company profiles. Since the company operates in an internationally oriented industry, my English language skills were essential in carrying out various tasks.

Before starting this experience, I didn't expect I would be able to settle in so easily, but  I was comfortable from the start thanks to my colleagues, who involved me from the beginning and treated me very well.

Thanks to this experience, I applied the theoretical notions I learned during the year, approached the corporate world for the first time, and improved my time management. I would recommend this experience for the growth opportunities it offers and because I think it's essential to approach the world of work already during the study period."